EXPERTS IN THE BUSINESS OF GOLF
Data-driven sales, marketing and club management solutions
Our commercial approach is based on 30-years’ industry experience and best practice adapted from leading clubs worldwide. Sophisticated financial modelling, systems analysis, service excellence and digital marketing expertise enable bespoke strategies tailored to each club’s environment.
Why Carr Golf?
OUR FOCUS
Our focus on improving customer experience is central to improving commercial performance and profitability.
We deliver a range of commercial solutions to our clients, with a portfolio including:
Membership development & management
- Innovative evidence-based membership solutions
- Membership growth and retention
- Club competitor set benchmarking
Golf operations
- Tee sheet and Open competition management
- Society and group event management
- Retail strategy and merchandise sales planning
Customer experience
- Assess, measure and improve customer journeys
- Front of house staff training Annual customer experience KPI benchmarking
- Annual Customer Experience KPI Benchmarking
Sales and revenue management
- Membership acquisition and renewal
- Visitor green fee yield management
- Society, corporate, group and international sales
Marketing services
- Through-the-line campaign planning and delivery
- Full-service digital marketing solutions
- Brand and PR management
Data & insights
- Transactional and behavioural trend analysis
- Tee-sheet optimisation
- Market segmentation and profiling
Financial management
- Budget and cashflow forecasting
- Business P&L, balance sheet and KPI reporting
- Accounts receivable, payable, payroll, tax and audit
Food & beverage
- Golf-orientated menu design
- Service-orientated staff recruitment and training
- Profit focused margin control and wage/cost ratios
Personnel & HR
- Club staff training and development
- Full-service recruitment management
- Day-to-day HR administration
