Commercial Solutions | Carr Golf Services | Ireland

Commercial Solutions


Data-driven sales, marketing and club management solutions

Our commercial approach is based on 30-years’ industry experience and best practice adapted from leading clubs worldwide. Sophisticated financial modelling, systems analysis, service excellence and digital marketing expertise enable bespoke strategies tailored to each club’s environment.

Why Carr Golf?

  • Proven ability to grow revenue
  • Data-driven sales & marketing strategy
  • Innovative membership development
  • Sales analysis & dynamic pricing
  • Multi-channel marketing delivery
  • Trade operator engagement
Intro Para_12_Commercial Services


Our focus on improving customer experience is central to improving commercial performance and profitability.

We deliver a range of commercial solutions to our clients, with a portfolio including:

Membership development & management

  • Innovative evidence-based membership solutions
  • Membership growth and retention
  • Club competitor set benchmarking

Golf operations

  • Tee sheet and Open competition management
  • Society and group event management
  • Retail strategy and merchandise sales planning

Customer experience

  • Assess, measure and improve customer journeys
  • Front of house staff training Annual customer experience KPI benchmarking
  • Annual Customer Experience KPI Benchmarking

Sales and revenue management

  • Membership acquisition and renewal
  • Visitor green fee yield management
  • Society, corporate, group and international sales

Marketing services

  • Through-the-line campaign planning and delivery
  • Full-service digital marketing solutions
  • Brand and PR management

Data & insights

  • Transactional and behavioural trend analysis
  • Tee-sheet optimisation
  • Market segmentation and profiling

Financial management

  • Budget and cashflow forecasting
  • Business P&L, balance sheet and KPI reporting
  • Accounts receivable, payable, payroll, tax and audit

Food & beverage

  • Golf-orientated menu design
  • Service-orientated staff recruitment and training
  • Profit focused margin control and wage/cost ratios

Personnel & HR

  • Club staff training and development
  • Full-service recruitment management
  • Day-to-day HR administration